The Proximus Pop-up Arena is part of be•at. The story starts with the Sportpaleis and later the Lotto Arena. This is followed by the takeovers of the Ethias Arena and Congrestheater (now the Trixxo Arena and the Trixxo Theater) in Hasselt in January 2012, of Forest National in Brussels in October 2013 and of Stadsschouwburg Antwerpen and Capitole Gent in January 2014. Since April 2019, be•at is part of the international Live Nation Entertainment, which counts more than 200 venues worldwide. Be•at's most recent initiative is the launch of the Proximus Pop-Up Arena in Middelkerke.